{"id":4646,"date":"2024-02-21T14:36:01","date_gmt":"2024-02-21T12:36:01","guid":{"rendered":"https:\/\/www.topskills-bg.com\/?p=4646"},"modified":"2024-02-21T14:36:01","modified_gmt":"2024-02-21T12:36:01","slug":"what-is-recruitment-marketing","status":"publish","type":"post","link":"https:\/\/www.topskills-bg.com\/en\/what-is-recruitment-marketing\/","title":{"rendered":"What is Recruitment Marketing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4646\" class=\"elementor elementor-4646\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c952a1f e-flex e-con-boxed e-con e-parent\" data-id=\"c952a1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a225095 elementor-widget elementor-widget-text-editor\" data-id=\"a225095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e731f9 elementor-widget elementor-widget-text-editor\" data-id=\"0e731f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">Businesses across the world are getting huge benefits from successful recruitment marketing, but it has also contributed to significant improvements for candidates, and their experience engaging with your company.<\/p><p class=\"p1\">Recruitment Marketing is the practice of using marketing strategies to promote the value of working for an employer to attract, engage, recruit, and retain talent.<\/p><p class=\"p1\">Employers need Recruitment Marketing because the old way of transactional recruiting does not work so well anymore. Today\u2019s candidates discover and consider employers the same way consumers find products, hotels, and restaurants. Through searching online, following social media, and reading reviews, candidates can become aware of an employer and its career opportunities.<\/p><p class=\"p1\">Recruitment Marketing is different from traditional recruiting and sourcing in that recruitment marketers are not directly responsible for filling jobs. Instead, they complement recruiters by telling the employer brand story and, as a result, generate more quality applicants for open requirements to help recruiters fill jobs faster and easier.<\/p><p>\u00a0<\/p><\/div><\/div><\/div><div class=\"elementor-element elementor-element-954e620 elementor-widget elementor-widget-heading\" data-id=\"954e620\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h2 class=\"elementor-heading-title elementor-size-medium\">Why do I need to start using recruitment marketing?<\/h2><\/div><\/div><div class=\"elementor-element elementor-element-e94777b elementor-widget elementor-widget-text-editor\" data-id=\"e94777b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">The talent competition is more intense than ever before. Recruitment marketing ensures you\u2019re attractive to active job seekers and passive candidates you want to recruit.<\/p><p class=\"p1\">Recruitment marketing forms the backbone of a proactive sourcing strategy by helping you:<\/p><p>\u00a0<\/p><\/div><\/div><\/div><div class=\"elementor-element elementor-element-899d21e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"899d21e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\"><div class=\"elementor-widget-container\"><ul class=\"elementor-icon-list-items\"><li class=\"elementor-icon-list-item\"><i class=\"fas fa-check\" aria-hidden=\"true\"><\/i><span class=\"elementor-icon-list-text\">Develop an influential employer brand \u2013 not just one with mass-market appeal<\/span><\/li><li class=\"elementor-icon-list-item\"><i class=\"fas fa-check\" aria-hidden=\"true\"><\/i><span class=\"elementor-icon-list-text\">Segment candidates into talent networks with tailored campaigns and communication<\/span><\/li><li class=\"elementor-icon-list-item\"><i class=\"fas fa-check\" aria-hidden=\"true\"><\/i><span class=\"elementor-icon-list-text\">Reach your audience at scale and understand what content they\u2019re engaging with<\/span><\/li><li class=\"elementor-icon-list-item\"><i class=\"fas fa-check\" aria-hidden=\"true\"><\/i><span class=\"elementor-icon-list-text\">Optimize your careers site to capture and convert quality candidates<\/span><\/li><li class=\"elementor-icon-list-item\"><i class=\"fas fa-check\" aria-hidden=\"true\"><\/i><span class=\"elementor-icon-list-text\">Nurture talent pools to keep them warm year-round<\/span><\/li><\/ul><p>\u00a0<\/p><\/div><\/div><div class=\"elementor-element elementor-element-64b1146 elementor-widget elementor-widget-text-editor\" data-id=\"64b1146\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">Recruitment marketing doesn\u2019t just give you more candidates as it provides you with better quality candidates. You want engaging content that educates talent about your company\u2019s core values, your culture and your work environment. People who disagree with what you stand for will self-select and this is a great way for you to elevate your candidate quality.<\/p><p>\u00a0<\/p><\/div><\/div><\/div><div class=\"elementor-element elementor-element-25be327 elementor-widget elementor-widget-heading\" data-id=\"25be327\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h2 class=\"elementor-heading-title elementor-size-medium\">Benefits of Recruitment Marketing<\/h2><p>\u00a0<\/p><\/div><\/div><div class=\"elementor-element elementor-element-c86e31a elementor-widget elementor-widget-heading\" data-id=\"c86e31a\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h3 class=\"elementor-heading-title elementor-size-small\">Strategic Alignment<\/h3><\/div><\/div><div class=\"elementor-element elementor-element-581b4b6 elementor-widget elementor-widget-text-editor\" data-id=\"581b4b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">If you\u2019re searching for candidates that could make a large impact in your organization, not just the ones that are immediately available then there is an increased focus on passive candidates, and success relies on carefully building personas of the kinds of people that \u201cfit\u201d your company.<\/p><p class=\"p1\">These candidates could end up being hired in the future, equally, they might not. Either way though, they should be of a sufficiently high quality that your company will benefit from building relationships with them.<\/p><p>\u00a0<\/p><\/div><\/div><\/div><div class=\"elementor-element elementor-element-b9d44a5 elementor-widget elementor-widget-heading\" data-id=\"b9d44a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h3 class=\"elementor-heading-title elementor-size-small\">Acceleration<\/h3><\/div><\/div><div class=\"elementor-element elementor-element-f16a022 elementor-widget elementor-widget-text-editor\" data-id=\"f16a022\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">With metrics like time to hire or time to start key in the way that hiring teams get evaluated, it\u2019s important to be able to move fast.<\/p><p class=\"p1\">Once recruitment marketing programs are set up, and you\u2019ve started to build a pipeline of candidates that are a good fit for your company, you should expect to see accelerated processes across the board.<\/p><p>\u00a0<\/p><\/div><\/div><\/div><div class=\"elementor-element elementor-element-fe74a36 elementor-widget elementor-widget-heading\" data-id=\"fe74a36\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h2 class=\"elementor-heading-title elementor-size-small\">Better Candidate Experience<\/h2><\/div><\/div><div class=\"elementor-element elementor-element-93bbf13 elementor-widget elementor-widget-text-editor\" data-id=\"93bbf13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">The relationship between your company and a candidate doesn\u2019t start when they \u201cclick\u201d\u00a0<a href=\"http:\/\/www.topskills-bg.com\/en\/candidates\/\">apply<\/a>, it begins the very first time they encounter your business. At this \u201cpre-applicant\u201d stage, the candidate&#8217;s experience is very important. This is the time that people are evaluating your company, this is when they\u2019re deciding whether to apply or not.<\/p><p class=\"p1\">Recruitment marketing gives you the ability to personalize the content and communication that people receive at this stage of the process. Every touchpoint can be customized based on \u201cwho\u201d the candidate is, their level of engagement, and their relationship with you.<\/p><p>\u00a0<\/p><\/div><\/div><\/div><div class=\"elementor-element elementor-element-993fa7e elementor-widget elementor-widget-heading\" data-id=\"993fa7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h3 class=\"elementor-heading-title elementor-size-small\">Stronger Employer Branding<\/h3><\/div><\/div><div class=\"elementor-element elementor-element-7820e2f elementor-widget elementor-widget-text-editor\" data-id=\"7820e2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">People don\u2019t apply to companies; people apply to brands. They\u2019re looking for a commonality, some idea or sense of mission that they share with your organization.<\/p><p class=\"p1\">The way that you project and market your brand is deeply important. You need to leverage the right content on your careers page, the right nurture campaigns, and the right kind of messaging about your EVP to be successful.<\/p><p>\u00a0<\/p><\/div><\/div><\/div><div class=\"elementor-element elementor-element-dccb79c elementor-widget elementor-widget-heading\" data-id=\"dccb79c\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h3 class=\"elementor-heading-title elementor-size-small\">Reduced Hiring Costs<\/h3><\/div><\/div><div class=\"elementor-element elementor-element-4f3315d elementor-widget elementor-widget-text-editor\" data-id=\"4f3315d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">Not only will the right recruitment marketing platform help you track the effectiveness of different campaigns on generating pipelines, it will help you prioritize the best investments of your time and resources.<\/p><p>\u00a0<\/p><\/div><\/div><\/div><div class=\"elementor-element elementor-element-73adb5c elementor-widget elementor-widget-heading\" data-id=\"73adb5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h2 class=\"elementor-heading-title elementor-size-medium\">Need Help with Your Recruitment Marketing?<\/h2><\/div><\/div><div class=\"elementor-element elementor-element-9e86954 elementor-widget elementor-widget-text-editor\" data-id=\"9e86954\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">Quality recruitment marketing brings your employer brand to life in a creative way. It delivers the right message to the right people at the right time, through the right device. As the media landscape continues to evolve, with new devices and smaller screens, you need to adapt constantly to these changes.<\/p><p class=\"p1\">This is where Top Skills Recruitment can help with our proven approach to effective recruitment marketing to promote the value of working for an employer to attract, engage, recruit and retain talent.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Businesses across the world are getting huge benefits from successful recruitment marketing, but it has also contributed to significant improvements for candidates, and their experience engaging with your company. Recruitment Marketing is the practice of using marketing strategies to promote the value of working for an employer to attract, engage, recruit, and retain talent. Employers [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":4650,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[426],"tags":[],"class_list":["post-4646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.topskills-bg.com\/en\/wp-json\/wp\/v2\/posts\/4646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.topskills-bg.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.topskills-bg.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.topskills-bg.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.topskills-bg.com\/en\/wp-json\/wp\/v2\/comments?post=4646"}],"version-history":[{"count":4,"href":"https:\/\/www.topskills-bg.com\/en\/wp-json\/wp\/v2\/posts\/4646\/revisions"}],"predecessor-version":[{"id":4652,"href":"https:\/\/www.topskills-bg.com\/en\/wp-json\/wp\/v2\/posts\/4646\/revisions\/4652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.topskills-bg.com\/en\/wp-json\/wp\/v2\/media\/4650"}],"wp:attachment":[{"href":"https:\/\/www.topskills-bg.com\/en\/wp-json\/wp\/v2\/media?parent=4646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.topskills-bg.com\/en\/wp-json\/wp\/v2\/categories?post=4646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.topskills-bg.com\/en\/wp-json\/wp\/v2\/tags?post=4646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}