{"id":4768,"date":"2024-03-26T09:57:05","date_gmt":"2024-03-26T07:57:05","guid":{"rendered":"https:\/\/www.topskills-bg.com\/rabota\/digital-marketing-specialist-seo\/"},"modified":"2024-06-19T11:16:52","modified_gmt":"2024-06-19T08:16:52","slug":"digital-marketing-specialist-seo","status":"publish","type":"rabota","link":"https:\/\/www.topskills-bg.com\/en\/jobs\/digital-marketing-specialist-seo\/","title":{"rendered":"Digital Marketing Specialist(SEO)"},"content":{"rendered":"<p>Our client specializes in creating beautiful and original caricatures and portraits.<br \/>\n<strong><br \/>\n<\/strong><\/p>\n<p><strong>Responsibilities:<br \/>\n<\/strong><\/p>\n<ul>\n<li>Identifying growth opportunities by analyzing user behavior patterns.<\/li>\n<li>Formulating and systematically implementing hypotheses to increase conversions within the Customer Journey Map (CJM).<\/li>\n<li>Developing and prototyping high-converting landing pages.<\/li>\n<li>Planning and conducting A\/B tests to optimize effectiveness.<\/li>\n<li>Assisting in conducting SEO audits, including keyword analysis, niche exploration, search volume evaluation, and competition assessment within target markets.<\/li>\n<li>Utilizing Google Webmaster Tools for optimization and analysis.<\/li>\n<li>Preparing and assigning technical tasks to subcontractors \u2013 programmers, designers, copywriters, and subsequently monitoring their execution.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>The suitable candidate:<\/strong><\/p>\n<ul>\n<li>Practical experience of minimum 1-2 years in one of the following areas: SEO, Web analytics, Web automation, Marketing Product Owner, Marketing automation, CRO, Website development, Project management, Development and implementation of marketing strategies.<\/li>\n<li>Understanding of key marketing principles, the marketing funnel, and customer journey map (CJM).<\/li>\n<li>Basic knowledge of web programming and understanding of HTML syntax.<\/li>\n<li>Skills in setting up tags and triggers in Google Tag Manager (GTM).<\/li>\n<li>Ability to work with one of the standard CMS: Opencart, Prestashop, WordPress with a focus on optimization and marketing funnels.<\/li>\n<li>Proficiency in English at level B2 or higher.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>What We Offer:<br \/>\n<\/strong><\/p>\n<ul>\n<li>Competitive salary with fixed base and bonus tied to achieved KPIs.<\/li>\n<li>Flexibility for hybrid or fully remote work within an established and successful company.<\/li>\n<li>Productive and vibrant team with whom you\u2019ll exchange ideas and collaborate on stimulating projects and tasks.<\/li>\n<li>Impactful contribution to the company\u2019s growth and success, with your results recognized and valued.<\/li>\n<li>Access to free educational materials and the opportunity to gain experience from industry-leading experts and consultants.<\/li>\n<li>Freedom to experiment and apply innovative approaches to reach new heights.<\/li>\n<li>A real opportunity for rapid career growth.<\/li>\n<li>You\u2019ll be part of the development of an international brand, spreading smiles worldwide.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Are you ready to take your career to the next level? 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