ИЗТЕКЛА

Mobile Marketing Specialist

Employment: Full-time
City: Sofia

Information

  • Категория
    Marketing and sales
  • Образование
    Bachelor’s degree
  • Ниво
    Mid-level

Description

Our client is dedicated to provide businesses with the best & latest solutions to grow and prosper.

About the Role:

In this role, you will be responsible for developing and executing mobile marketing strategies to drive user engagement, app downloads, and customer retention. You will work closely with cross-functional teams to optimize mobile campaigns, track performance, and achieve marketing goals.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • Experience in mobile or casual gaming, as well as in FinTech or OTC derivatives (CFDs), would be an advantage
  • 3+ years of experience in mobile marketing, digital marketing, or a related role
  • Strong understanding of mobile marketing channels, app store optimization, and mobile user acquisition
  • Experience with marketing automation tools, analytics platforms, and A/B testing
  • Excellent analytical skills with the ability to translate data into actionable insights
  • Strong project management skills and the ability to work in a fast-paced environment
  • Fluent English

Key Responsibilities:

  • Develop and implement mobile marketing strategies across various channels, including SMS, push notifications, in-app messaging, and mobile advertising
  • Plan, execute, and optimize mobile advertising campaigns (e.g., Google Ads, Facebook Ads, etc.) to drive app downloads and engagement
  • Create and monitor Key Performance Indicators (KPIs) to assess the effectiveness of mobile marketing efforts, such as app install rates, user engagement, and retention
  • Collaborate with product, content, and design teams to ensure mobile marketing campaigns align with overall business goals and brand guidelines
  • Conduct A/B testing to optimize mobile campaigns for higher conversion rates
  • Analyze user behavior and market trends to identify and recommend opportunities for growth and improvement in mobile marketing strategies
  • Manage budget allocations and performance tracking for mobile campaigns, ensuring the best ROI.
  • Stay updated with industry trends, new tools, and best practices in mobile marketing
  • Work closely with analytics to provide in-depth reporting on mobile campaign performance, user acquisition, and retention metrics

The Offer:

  • Attractive salary
  • Full-time position, Monday – Friday
  • Health and life insurance
  • Multisport Card
  • 20 days annual paid leave

We would love to hear from you. Apply now with your CV in English.

All applications will be treated as strictly confidential.
Only short-listed candidates will be contacted.

License for recruitment for Bulgaria: No 2399 / 15.11.2017
License for administration and protection of personal data: No 432025 / 23.10.2017

Skills

Recruiter

Михаела Ангелова

Mihaela Angelova

  • Phone: +359 892 210 112

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Recruiter

Михаела Ангелова

Mihaela Angelova

  • Phone: +359 892 210 112