CRM Manager (Forex / Fintech)

Our client, a fast-growing international company operating at the intersection of marketing, technology, and financial services, is looking to hire a CRM Manager to drive client engagement and lifecycle strategies across its Forex trading platforms.

💡 About the Role:

This is a data-driven CRM role focused on optimizing the full client lifecycle – from onboarding to retention and reactivation.

You will play a key role in shaping how traders interact with the platform, using data, segmentation, and automation to drive engagement, improve retention, and increase customer lifetime value.

The role is office-based (Sofia) and offers close collaboration with Marketing, Sales, Product, and Retention teams.

🚀 Key Responsibilities:

• Own and execute CRM strategy across the full customer lifecycle (onboarding, activation, retention, reactivation)
• Plan and manage segmented and personalized campaigns (email, push, SMS, in-platform messaging)
• Analyze trader behavior (deposits, activity, churn signals) and build automated customer journeys
• Optimize bonuses, promotions, and loyalty programs in line with regulatory requirements
• Monitor and improve key KPIs: retention, churn, LTV, conversion rates
• Work cross-functionally with Marketing, Product, and Sales teams
• Ensure all communications are compliant with financial regulations and GDPR
• Manage CRM tools and platforms (e.g., Salesforce, HubSpot, Braze, etc.)
• Run A/B tests and continuously optimize campaign performance
• Maintain high-quality CRM data, segmentation, and reporting

🧠 What We’re Looking For:

• 3+ years of experience in CRM / lifecycle marketing/retention
• Experience in Forex, CFD, crypto, fintech, or financial services
• Strong understanding of trader behavior and lifecycle dynamics
• Hands-on experience with CRM platforms and automation tools
• Solid analytical mindset and ability to work with data and KPIs
• Understanding of compliance and regulations in financial services
• Strong communication skills and ability to work cross-functionally
• Proactive, structured, and performance-driven approach

⭐ Nice to Have

• Experience with regulated brokers
• SQL or advanced data analysis skills
• Background in retention or client success teams
• Experience with multi-market or multi-language campaigns

🎯 What’s in It for You:

• Opportunity to work in a high-impact, data-driven CRM role within fintech/Forex
• Direct influence on customer lifecycle, retention, and revenue growth
• Collaborative and dynamic environment across multiple business functions
• Office-based role with structured working hours (09:00 – 18:00)
• Benefits package including:
  • Multisport card
  • Additional health insurance
  • Fresh fruits and refreshments in the office

📩 Apply

If you’re interested in building data-driven CRM strategies and working closely with real user behavior and business impact, we’d love to hear from you.