For our partner, an international financial services and online trading company with a strong presence in global markets, we are looking for a PPC Specialist to join their growing marketing team.
The company provides clients with access to a wide range of financial markets through an advanced electronic trading platform. In this role, you will be responsible for driving customer acquisition through paid channels, optimizing campaign performance, and supporting the company’s continued growth in international markets.
Responsibilities:
- Manage and continuously optimize paid advertising campaigns across relevant digital channels;
- Develop campaign strategies, targeting, bidding, and budget allocation based on performance data;
- Monitor campaign performance and identify opportunities to improve acquisition efficiency;
- Analyze key performance indicators and prepare regular performance reports with actionable recommendations;
- Plan and implement A/B tests across ad copy, creatives, audiences, and landing pages;
- Work closely with marketing, design, and development teams to improve campaign performance and the overall user journey;
- Identify high-performing campaigns and scale them while maintaining cost efficiency and budget control;
- Stay up to date with digital advertising trends, platform developments, and performance marketing best practices.
Qualifications:
- 2+ years of hands-on experience in PPC / Performance Marketing;
- Proven experience managing and optimizing Google Ads campaigns, including Search, Performance Max, and App campaigns;
- Strong practical knowledge of Google Tag Manager (GTM) and Google Analytics 4 (GA4);
- Experience with AppsFlyer, Firebase, and Apple Search Ads;
- Solid understanding of conversion tracking, attribution, and performance measurement;
- Strong analytical mindset with excellent reporting and optimization skills;
- Experience managing multiple campaigns and significant advertising budgets;
- Excellent written and spoken English;
- Ability to work in a fast-paced, international environment.
Qualifications considered a plus:
- Experience with Tableau, Power BI, or Adjust;
- Previous experience in fintech, iGaming, online trading, or another financial services environment;
- Experience with mobile user acquisition and attribution;
- Knowledge of financial markets and online trading products;
- Experience working within regulated industries or with international acquisition campaigns.
What We Offer:
- Opportunity to join an established international company in the financial services sector;
- Professional development and long-term career growth opportunities;
- Competitive salary;
- 25 days of paid annual leave;
- Health and dental insurance;
- Multisport card;
- Positive, professional, and collaborative working environment;
- Opportunity to work on international performance marketing campaigns;
- Office-based position.
Ready to Take the Next Step?
*All applications will be treated as strictly confidential and only short-listed candidates will be contacted.
License for recruitment for Bulgaria: № 2399 / 15.11.2017
License for administration and protection of personal data: № 432025 / 23.10.2017
License for administration and protection of personal data: № 432025 / 23.10.2017
